How did you come up with the name Outwoken?
When people tell you let it come naturally believe it!
Conscious Stay #Outwoken
Throughout my journey of becoming a better me and walking more and more into my entrepreneurial shoes I knew that whatever product I create it has to be healthy for us humans and healthy for the world. As I talked to more manufacturers I started to get so many no’s. No they won’t make it biodegradable or it’s not in the market or even one of them told me you won’t be able to make a profit. I thought to myself, where is their mind? Why don’t they think the environment is important or are they aware of what’s happening all around us? That’s when I realized that people were either not willing to accept the fact we needed to change or just wasn’t conscious about this topic. You know the old saying “think outside the box”? That’s when I knew I definitely wanted to create a brand that had people aware outside the box not inside even if it wasn’t comfortable outside the box they had to consciously get out!
I would picture me shaking these manufactures in my head and telling them ” Wake up”. It just dawned on me! Outwoken! Get Outwoken! Stay Outwoken! Meaning to be more conscious than average and thinking outside the box at the same time. This may not be Webster’s definition, but it’s mine and what I’m trying to do. I’m creating a brand that is Outwoken, because it’s aware there needs to be change and it’s conscious is thinking outside the box. That’s why my slogan is “Change the world by changing your mind.” As a brand I want to constantly promote knowledge on the environment and how we can make a change. The only way you can do this is by creating awareness or as I like to say “spilling the tea”. Remember people get uncomfortable, think outside the box and stay Outwoken!
By Aureal owner and founder of Outwoken Tea